Free Web Site Traffic – 4 Keys to Website Promotion

Web site traffic promotion on the cheap is labor intensive but quickly mastered if you know where to start. Free web site traffic doesn’t mean massive submission to search engines or traffic exchanges. Carving out a web site promotion strategy following basic guidelines will bring the targeted web site traffic you need to have a successful online business.

Keys to web site promotion

Search engine optimization (SEO)

The first step to online web site promotion is ensuring that your web site is optimized for search engine traffic. Every page of your website needs to be worked with strong targeted page titles, heading tags and original content rich with key words chosen to reach your niche market.

Ezine (Online Newsletter) Publishing

Newsletter publishing is a powerful way to stay connected to visitors to your website and help generate repeat traffic to your online business. By creating fresh content and strong readership, your newsletter will be forwarded to others leading to a growing subscriber list. Strong design and subscriber interaction, a newsletter will generate regular traffic that over time will build your credibility and name recognition ~ Branding.

Business Blog

Blogging for online business is quickly becoming one of the best web site traffic generators you can find that doesn’t have to cost you anything. You invest your time learning how blogging works for business then you set up your blog and start using the information you have learned to generate targeted traffic to your website. The most popular free online blogger is which although is owned by Google does not have any extra perks for search engine traffic generation and the initial traffic you draw is to someone else’s site ~ Blogger.

If you have your own website that you have control of your c-panel then check to see if you have Fantastico which allows you to set up your own blog. If you set up your new blog within your own website then your blog is essentially free unless you need to upgrade your hosting to accommodate the increase in bandwidth used with higher traffic but that is a good thing!

A blog with strong titles, quality content and strategic pinging plus rss feeds will be your key to fast search engine indexing, traffic to your blog that can funnel traffic directly to your business website.

Article Writing

Writing articles with a strong resource box is your best free web site traffic generator. Due to its viral nature on the internet, articles that are published on websites and in newsletters of other ezine publishers will bring your website traffic. With each new article and publishing, your articles will reach more people building both traffic and branding You as an expert. With each article you write, your first stop is EzineArticles which is a high traffic article database used by webmasters and newsletter publishers to find fresh content that also publishes your articles in a search engine friendly format that lets internet surfers find the information they are seeking.

Every business website owner should take these keys to web site traffic seriously. The energy put into learning SEO, newsletter publishing, business blogging and article writing has a high return on investment.

Creating fresh dynamic articles in your area of interest and expertise will help you build up your website, fill your newsletter and draw traffic to your business blog. Submitting your articles to other webmasters and ezine publishers will further build your reputation beyond your own website.

Learning how to write and publish your articles on your website and your blog in a search engine friendly format means that you have covered all the bases.

Free web site traffic is initially very labor intensive but the investment of yourself in these four areas will bring you the success online you are striving to achieve.

4 Easy Secrets to Getting Internet Marketing Success

There are a few secrets to Internet Marketing Success when it comes to the network marketing industry. One cannot just go out on the internet and start connecting without knowing some of the tricks to the trade. So many network marketers are challenged by the same old thing. Not enough time in the day and not enough people to connect with in order to make their business profitable. Internet marketing is a great way to alleviate both of these headaches. However, it is only if you know the internet marketing secrets that you can have internet marketing success. Here are 4 secrets that the top network marketing and internet marketing leaders are doing.

Generate Traffic and Conversion

Generating traffic is one of the first big steps in internet marketing success. There are a few ways to generate traffic to your webpage or as a lead. You can combine a number of different ways to do that through means of article marketing, social media marketing, video marketing or paid advertising like PPC ads. In any type of marketing you need to tell people what you want them to do. For example, if you are looking for the persons contact information, you need to tell them to click on a link and fill in their information. A capture page is a great way to gather people’s information. Once you have the person’s information, it is up to you what you do with it. Generating traffic isn’t going to do you any good without converting your lead. You need to contact your people and find tactics that work best for you to convert your leads.

A Compelling Offer

The next secret to internet marketing success is to make sure you create a compelling offer. A compelling offer is giving your prospective person something of value and generally for free in return for the information you are looking for. Something like a free video, a newsletter or maybe a training program would be a start. You want to give something of value in exchange for that person’s information which is usually their contact information. The more compelling the offer is, the more likely they are to give you the information you are looking to obtain.

The Right Tools

Having easy MLM tools in place also makes internet marketing success much easier. There are so many free tools out on the web as well as tools that are very inexpensive to spread you word virally throughout the internet. As a network marketer, social media sites are a free way to be able to make contact with thousands of people much easier than trying to meet thousands of people through face-to-face contact. If you choose article marketing or video marketing techniques, there are article and video directory submission software and programs that will allow you for very low costs to blast articles or videos virally in much less time than it would take you to submit them all individually to hundreds of directories or social sites. This is a huge time saver and can free up more time for other critical business doings.

Knowing How To Rank

The last secret to internet marketing success would be to know how to been seen on the internet. What I mean is to know how to get your content seen within the first page of a search engine like Google or Yahoo. If you can rank on the first page of Google, you are like gold! This takes a little bit of knowledge on how keywords play into content. Learning SEO skills (Search Engine Optimization) are the only way for you to rank successfully without pure luck. There are free tools available out there like Google AdWords to help you find keywords and how often they are searched. A rule of thumb with keywords: the more it is searched, the less likely you will be to rank on page one. The less it is searched, the less people are looking for that keyword. This is a game of balance and a little skill, but completely do-able for anyone interested in learning another way for true internet marketing success.

Overall, knowing the secrets to internet marketing success can considerable add leverage to your network marketing business. Internet marketing is a powerful medium for segmenting your prospects and delivering streamlined advertising to a targeted market. To see the MLM tools that the top network marketing gurus are using, go to internet marketing success to learn how to take your business to the next level.

Home Based Business – Leadership Envisages Good Business Management

Ensuring success in your own home based business requires a broad range of technical and managerial skills relevant to the industry. To identify these skills it is better to assess yourself in comparison to what you need and what you have.The personality and the attributes you possess highlight your confidence in running the business successfully or confronting any type of possibility.Managerial and technical activities require leadership qualities. Business management envisages climbing the ladder of success while leadership sees that the ladder is leaning against the correct wall. Hence, leadership and management work in relation to one another.Benefits of leadership skills:Running your home based business requires you to be a good leader in order to lead the business to its potential and increase the revenues. Leadership not only envisions but also directs you towards accomplishing your set goals.Enforcing absolute standards of behavior, attitude, presentation and performance helps in seeing tasks through completion and fills all the loopholes in home based business.Monitoring performance:Your performance in home based business should be thoroughly monitored. Policies and procedures of running the business should be laid out beforehand clearly, because it makes the decision making tasks easier. Assessment and evaluation of your performance provides frequent encouragement and clear criteria for ongoing goals.Expertise Knowledge:Expertise knowledge of business production and process is essential to possess in order to maintain a well-informed picture. If you do not know the minute details of your business, you will not be able to market your products well because you’ll be unable to provide your clients with valuable information regarding the product.Demonstrating knowledge about your business and keeping yourself updated about the process and strategies will help you formulate new strategies and implement them for the betterment of your business.Undertaking decision:As the owner of a home based business you’ll need to take pride with your decision-making authority. However, you need to make sure that you take of decisions based on the historical data and not just your gut feelings. The destiny of your business would depend on your decision-making abilities.Conduct and evaluate research:The ongoing review and research is essential to attain a cutting edge in the business. While managing the present and ensuring excellence in service or product you can foresee the future. Conducting and research helps in evaluating your product and streamlining your policies for better growth and performance in home based business.

STOP Looking For the Best Home Based Business!

Because there is no Best Home Based Business!I was on a team webinar last night that had a Q&A at the end. It made me realize something about our business that I wanted to share with you and get off my chest, quite frankly. Why did you join your current company in the first place? Was it because of the income opportunity that the business presents or the fact that you absolutely love the product and need to have it? The real question is “What is the Best Home Based Business For You”.It really comes down to what you are looking for. Let’s not sugar coat it though…the reason we all get involved in network marketing is to make money! People tend to make excuses for their lack of success and lose sight of why they are in their network marketing business in the first place.A little nit-picky comment was made by one of the team members about the product mix and my sponsor responded exactly the way I would have! He said (and I paraphrase):”Our products are fine…better than most actually. But, if you are looking for a business where you can just sell products, this is not the business for you. We are selling a home based business opportunity. You can set-up a website and just sell products OR…you can grasp the opportunity that you have right now, and that you have already paid for, selling a very lucrative home based business opportunity that can earn you a substantial income this year IF you work. The choice is yours.”Mindset is everything. I learned this a long time ago and it holds true…If you are waiting for everything to be perfect before you take action, you’ll never take action. If you are in a home-based business, then you are an ENTREPRENEUR…a business owner. You need to think like a business owner and only you know why you joined your current company in the first place. There honestly is no “Best” home based business in my opinion, although there are a lot of very good ones, so STOP looking for it!Decide if you would prefer to sell products or sell a business opportunity. Do your due diligence to make sure that the company makes you feel comfortable. Then…Go For It!

Doomsday Scenario For Home-Based Businesses Without Insurance

Unemployment figures are soaring and, as a result, more people than ever are either working from home or preparing to work from home. Home-based business types vary widely, but all have one thing in common: they are still businesses and need to be treated as such.From a legal viewpoint, your home-based business is not much different from any other business. You still have to select a business name, choose an appropriate legal structure, collect from customers, and pay taxes.One key item often overlooked in home-based businesses is insurance. People operating home-based businesses commonly fail to consider insurance as being required in addition to their normal homeowner’s policy. Well, this is a mistake that could be devastating to your livelihood. Every business should consider at least the following insurances regardless of whether or not it is home-based.-Property Coverage
This should include coverage of all items that are specifically associated with your business. A good way to separate this is to base it on your tax return. When you file your tax return, you will consider a certain number of square feet of your home as being dedicated to your home-based business. Well, whatever is in this area needs to be covered under a policy in the name of your business. Your homeowner’s policy probably will not cover it.-Liability Insurance
You will need some form of liability insurance coverage, however, the type and amount will depend on your type of business. You may require protection for professional liability, general liability, product liability, vehicle insurance, and workers compensation insurance. Consult your commercial insurance broker for advice on what liability coverage you require.Here are some dooms-day scenarios for home-based businesses that rely solely on standard homeowner’s policies:-Your home is broken into and your computer is and big screen LCD monitor are stolen. This property legally belonged to your business. Guess what, your homeowner’s policy more than likely excludes business property.-God forbid, your home burns down. The fire investigators determine that the cause of the blaze was due to an electrical short from your office. Your insurance company reverts to you with a Dear John Letter telling you that you are on your own. Your policy is null and void due to the fact that you did not disclose your business use to your insurance provider.-You are a mathematical genius and you slyly discovered a secret algorithm that resulted in you making a cool $500K profit from advertising on Google. The FedEx man delivers your prized check to your door. You rip open the much anticipated parcel and stare at the check with delight. You hug the FedEx man as tears of joy form in your eyes. The befuddled delivery man smiles, shakes his head and walks away. Suddenly, he slips on the steps and breaks his back in the resultant fall. Guess what, your homeowner’s policy excludes injuries associated with business deliveries. You subsequently lose the $500K to the injured delivery man in court.I hope you kept good notes during development of the algorithm.Talk to a commercial insurance specialist and your homeowner’s policy holder to be sure you are covered. If you provide the commercial insurance broker with a copy of your homeowner’s policy he or she will let you know exactly what additional coverage is required to protect your home-based business.

International Business Cooperation – Does The Olympics Help the Process?

No one can deny that the Olympic Games bring nations together, and help humans understand that we aren’t all that different, and that we all very much care about doing our best, our country, and competition. Recently, some scholars have gotten together and noted that the Olympic Games have not stopped humans from having wars, and while that may be true, we don’t know for sure how many wars have been prevented due to the mutual benefit and coming together of humans across the planet in these Olympic Games over the years.

Now then, let me ask you a question; “do the Olympic Games also help international business cooperation, free and fair trade, and working together to help economic development and our global economy?” I believe the answer is yes, and I have noted in discussing with my international business acquaintances about the Olympic Games, and I have congratulated them on one of their athletes or teams in winning a gold medal or competing quite handedly in Olympic competition. Indeed, I have also noted the topic being brought up by them to me.

If anything else, this becomes an icebreaker, a celebration of humanity and human competition across the planet. We are much better off if we can compete in sports competition rather than in wars. Perhaps this is what the International Olympic Committee had considered around the turn of the 1900s. In hindsight, and we can mathematically point to these issues, there have been more wars, not fewer, and more people killed in wars as well. Of course we can’t blame this on the Olympic Games, nor should we pretend that the Olympics could stop all human conflict.

Nevertheless, it has helped in so many other ways such as; international trade and negotiations, and in international business. More deals are made across borders when we are better able to understand the person on the other side of the phone or across an ocean. Therefore, it would be very hard to debate that the Olympics haven’t been good for international business and trade, the evidence is indeed clearly there, and I can attest to that from direct experience and observation, as can a number of other business owners, and corporate multinational conglomerate executives.

I would say that is a good thing, and it’s just too bad that the Olympics only come around every four years. Perhaps it would be nice if they could come twice as often, which is another concept altogether. Indeed I hope you will please consider all this and think on it, let’s unite the world.

Outdoor Education Camps With Programs

Summer camps are special camps arranged for people to enjoy their vacation or tour in any adventures. Summer camps comes up with special offers outdoor education camp, leadership camp, science camp, awareness camp and many other social welfare schemes are offered to the public for reasonable prices. Outdoor education forms major part of the education and it is more required for people. Outdoor education is considered has important and essential requirement for most of the people and they fetches more demand among the people. Outdoor education is created and offered specially for kids, children and adults.

The main purpose of estimating and offering outdoor education is to develop self confidence and self esteem among the people. The outdoor education activities, outdoor education courses, outdoor education programs are offered to kids, children, adults by outdoor education schools or outdoor education centers. Outdoor education camps are conducted either inside or outside classrooms. Outdoor education forms major part of the education system and it is more important to be known by the people to come up with every possibility in life. Most of the parents feels better that their children should be aware of outdoor education programs offered and they should compete with outside world.

Outdoor education activities or outdoor education courses are provided by more number of outdoor institutes or adventure outdoor schools. An outdoor education course, outdoor education programs initiates cooperation, coordination, team building, goal settings and spirituality among the students and others. Outdoor education camps are provided by more number of outdoor education institutes or outdoor education schools for reasonable and affordable prices. The outdoor education camp provided will be more worth and valuable for the students who obtains and they are provided under complete knowledge and experience.

Generally, adventure outdoor school or outdoor education schools provides outdoor education activities, outdoor education courses, outdoor education programs to kids, children and adults under prescheduled, guidance and procedures. With regards to qualified, professional and expert outdoor education instructor, outdoor education programs will be offered. Under proper guidance and precautions, outdoor educations will be offered to the people to enable them to know the required outdoor education provided. More number of kids, children and adults are obtaining the outdoor education programs offered.

The outdoor education professionals, experts or instructors guide the kids, children and adults in efficient manner. Generally, outdoor education programs and outdoor education courses are offered to students based on age group, duration of course offered and kind of outdoor education program selected. The outdoor education camp offered will be creative, enthusiastic, innovative and technical appraisement for the students hindering. Outdoor camps will be offered to the students for reasonable price consideration and they are offered by more number of adventure outdoor schools.

Ethics in Business

Sustainable advantage of an organization can be determined by its ethical capability. Ethical capability of an organization is its duty to do what is right. Some organizations such as Enron, Sathyam, and Tyco etc have made false statements in their accounts and cheated both the stakeholders and government. These kind of issues gave rise to the importance of business ethics in business schools all around the world.

Sustainable advantage can be defined as the beneficiary element that determine the long term objectives of an organization, where objectives would be the economic development that generates wealth and meets the needs of the current generation while saving the environment, so future generation can meet their needs as well. There are number of factors that determine the sustainability of an organization, which are its ethics, strategy, employees, financial capital etc. in present scenario, human resource of an organization considered to be its competitive advantage, but it will not provide sustainability. Sustainability of an organization will depend on the impact it has on the people, in the form of trust, honesty, integrity, respect, quality and responsibility. Organizations with poor sustainability will fall back as happened in case of Enron and Sathyam.

Enron was an American energy company founded in 1985 by Kenneth Lay after merging Houston natural gas and internorth( citetation). In early 1990′s Enron sold electricity at market price. At around the same time US congress passed a bill regarding the deregulation sale of natural gas which favored Enron to sell energy at higher prices. In 1992 Enron was the largest merchant of natural gas in North America. Online trading model developed in November 1999 known as Enron online has developed and extended the abilities to negotiate and manage its trading business. By 2001 Enron had both owned and operated gas pipe line, pulp and paper plants, broad band assets, electricity plants and water plants internationally. Enron stock was priced at US $ 83.13 and market capitalization exceeded US$60 billion, and Enron was rated the most innovative large company in America in fortunes most admired companies survey. By the end of 2001 the Enron scandal was revealed. The CEO Jeffrey Skilling with some of the executives have hidden billions in debt from failed deals and projects. Chief financial officer Andrew Fastow and the other executives were able to mislead the board of directors and audit committee by presenting them psydo account statements. Once the scam was published the Enron stock priced at $90 per share in 2000 plummeted to less than $1 by the end of November 2001. This fall in stock value has caused at $11 billion loss for its share holder. The employees of the organization received a limited amount of their salary and pension when it was bankrupted. Several law suits were filed against the company CEO and other executives.

Similar is in case of Sathyam computers, which is termed as the Indian Enron scandal. Sathyam computers were an information technology company which produces software’s headquarters at hyderbad, India. Its chairman Ramalinga Raju produced an account sheet which has a 7000 crore fraud. The chief auditors were also not able to identify this adjustment. As a result of this scam the employees lost their job and chairman was jailed for fraud.

These two cases throw a light on how an organizations as well as economy of the country or in large the world can be impacted with their unethical practices. That, if the organization does not practice ethics will not have sustainability.

Need for the business ethics: for the following

1. Business operates with in the society

2. Every business irrespective of size exists more on ethical mean or in total regard to its social concern to survive long.

3. Business needs to function as responsible corporate citizens in the country.

Business is a part of subsystem of a society, therefore its functioning should contribute to the welfare of the society. If the business earns social sanction of the society, where it exists then it would be able to survive, develop and excel in activities, because only through earning social sanction the business can get loyal customers. Loyal customers are sustainable advantage and therefore can survive in market without which it will collapse and die away. Large organizations put more interest on public, the managers are eager to have public opinion and always seek to maintain a proper image of company in their minds.

Now a day’s minimizing profit is not the only priority of business, it should have sustainability, which can only be achieved through ethical practices. Any organization big or small should follow ethical practices as it brings in a sense of social responsibility which eventually provides sustainability to the organization. Business should also be a responsible corporate citizen which does not allow narrow mentality goals and motives.

Cross culture variability

Ethical practices in a country or society will depend on various factors such as religious, beliefs, historic, traditions, social customs, and existing political and economic rules or policies. For example in Asian countries such as Japan, China etc loyalty to work groups and corporations has strong ethical values. This kind of ethics has been brought down through centuries long traditions, therefore one does not think of oneself but rather think of family, government and others involved with him, thus providing social responsiveness.

Nature of ethics

The concept of ethics deals only with human beings, as they only have the freedom and means to choose free will. Human being can distinguish between good and evil, right and wrong, and just and proper. For example a Japanese employee believes that it Is unethical on his part to attend an interview with other company when he is still with the current company. So human can fix a goal and the means to achieve it. Ethics is also science that nowadays has become a set of systematic knowledge about moral behaviour and conduct. Ethics deals with human conduct which is voluntary and not forced by any person at any circumstances.

Business ethics and profits

The cases of Enron and Sathyam makes a point that ethics and profits are opposed to each other, as when an organisation is ethical it makes short term profit and if the organisation is unethical it makes huge profit. The same cases prove us one more thing that is it makes huge profit unethically but will not sustain in the market. Ethical companies not only make profit but also overcome their competitors and other turbulent changes happening through out the years and have contributed to social welfare. Ethical companies have social responsibilities which allow them to flourish undiminished and make profit. Tata group of companies is one company which follows ethical practises. It is said that the chief executive officer of Tata is also its chief ethics officer. Some of the ethical policies followed by the company include national interest, support from open market economy, gift and donation for social cause, political non alignment, health safety and environment care, quality product and service and regulatory compliance etc. Ratan Tata the present chairman of Tata group has declined from airline industry because he was told to bribe then minister to enter the business, which he claimed to be unethical and against the policies the group follows. His predecessor JRD Tata had set up the first commercial airlines ‘Tata Airlines’ in India which was later overtaken by the government of India and named it as Indian airlines. So besides being a pioneer in airline industry they were not able to procure it because they felt it would not sustain them and it would bring a bad image for the company. This is the reason why people have great respect for Tata group and their ethical practices and policies have created brand loyalty which has helped them to survive in market even though many competitors came.

Cross cultural contradictions

Ethical policies become a problem when the companies are not able to do business at home, therefore the other societies where the ethical policies are liberal or works in their favour. At home they are not allowed to sell products because it is unethical to use unsafe products but they may sell it in other countries where the ethical standards allow them to sell these products. It happens especially with pharma products. Some factories which emit pollutant gases are set up in neighbouring countries because ethical standards at home do not allow the factory to run business. These pollutant gases emitted are dangerous for people and the environment. Still it is ethical in certain countries. These kinds of issues give rise to cross cultural contradiction and exploitation. These issues which arise become difficult for the managers and firms to solve. Therefore the business has responsibility for their country but to four major groups they are society, employees, customers or consumers and investors.(example drugs)

Factors influencing business ethics:

Leadership, strategy and performance, individual characteristics, corporate culture and environment

Leader is a person who leads the people towards achieving a common goal. Leader can be good or bad, great or small they arise out of the needs and opportunities of a particular time and place. Not all leaders are considered to be perfect in their decision making because each and every decision they make will depend upon the character of person which differ from person to person. Character of a person includes their inborn talents, learned and acquired traits which were imposed upon them by life and experience. Leaders are models and mentors to their followers therefore they follow the path way set by their leaders. In a large organisation the top level managers or CEO are considered to be the executive and supervisory leader. The CEO should have strong commitment towards ethics and ethical conduct and should give a constant leadership in renewing the values of an organisation. They play a key role in creating, maintaining and changing the ethical culture. It is necessary for the leader to set good examples, and follows ethics. One such good leader is JRD Tata who set a good example for his successor and they still follow it. Where there are good leaders there will be good ethical practices in business.

Corporate governance: is the set of systems and processes that a company follows to ensure that it is in the best interest of the stake holders. Stakeholders are the shareholders, employees, customers, creditors and the community.

Sustainability has three components according to john elkington’s triple bottom line concept they are economic, social and environmental. According to elkington the business does not have one single goal of attaining profit but to extend the goal set by adding environmental and social values. Thus sustainability has become the new goal set by the organisation.

Environmental perspective: natural resources.

Economic perspective: about the future generation.

Social perspective: over exploiting of employees and not providing equality in gender employment, caste creed and religion based employment employing child labour.

Organisational culture: is the set of shared values, beliefs, goals, norms etc that prevails within an organisation. The organisational culture emphasis on ethics but as it grows it may change, as in the case of tyco where its organisational culture supports unethical practices. If the company makes huge profits in unethical way then individual who joins the organisation would also have to practice unethical things to survive in the company. As in the case of enron where many executives and managers knew that the company was following some illegal and unethical practices, but the executives and the board of directors did not know how to make the ethical decisions and corporate ethical culture. Thus they fall back and managers have to pay in the form of fines and imprisonment.

Business ethics is the application of ethical principle in the organization or business. An organization should produce or make its own ethical cultures, but this ethical culture formulated should be drawn from the concept of what is ethical to all and not what is right for the organization itself. The employees of the organization, also has to follow the same ethical principles. The organisation being ethical will provide certain social responsibilities such as they do not harm the stake holders, the general public and the society as well. “business that treat their employees with dignity and integrity reap rewards in the form of high moral and productivity” (Frederic, Post and Davis).

There are three major types of ethical issues that arise in a business they are, face to face ethics, corporate policy ethics and functional area ethics. Face to face ethical issues happen between the employees of an organization in their day to day organizational life. the employee face these ethical conflicts when their personal standards differs from what their job demands. Corporate policy ethical issues happen in the basic operations of a company. The top level management including the board of directors and CEO’s are responsible for ethical practices of the organization. Functional area ethics issues arise at all functional levels of the organization. For example in the accounting department, if unfair pressure is put on employees to deliver an audit report which has been altered or not showing current accounts of the organization would be un ethical, as it does not follow the standards and policies set by the organization.

Causes for unethical issues:

There are many reasons for an organization to follow unethical practices they are personal gain and selfish interest, competitive pressures on profits, business goals and personal goals, cross cultural contradictions. When an employee gives more importance to his greed or concern for his personal gain rather than any other concerns, irrespective of the harm it can bring to the organization is termed as unethical practices that arise due to personal gain and selfish interest. When a company has tough competitors in a limited or static market; it may engage some unethical practices just to be in business or to protect their profits. If the organization uses some unethical means to achieve its goal that is unaccepted by its stakeholders will give rise to ethical issues under business goal and personal goal. Here the organisaiton has set a goal that would conflict with the personal goal of its stake holders. Under such conditions the individuals involved have two choices either to follow the ethical ways of the organization or “blowing the whistle” on organization.

Environmental perspective relates to the exploitation of natural resources in business. The company should make sure that the natural resources are not exploited; it should sustain the resources so that the future generation can also enjoy them as we did. One such example is the restriction of fishing in the North Sea, to sustain the availability of diminishing cod fish to the consumers.

Economic perspective of sustainability relates to the economic growth and fall in the society. The short term adjustments made by the companies such as bribes and cartels will only be for a short period of time, it will never achieve a long time sustainability the organizations attitude towards the environment in which it is embedded. If the organization does not pay taxes are said to behave unethically similar in the case of organization that does not give donations to public institutions such as schools, hospitals, police and other justice systems.

What Can You Do With A Degree In Nutrition?

Earning a degree focused in nutrition can have many potential career paths other than becoming a nutritionist. There are six main types of nutrition paths to choose from, including teaching nutrition, public health nutrition, nutrition consulting, clinical nutrition, food science, and food service management. Most nutrition jobs should fall within one of these categories.

A degree in nutrition could help individuals land employment as a public health official, dietetic consultant, school food service director, quality control manager, food distributor, or wellness coordinator. Individuals may be employed through health maintenance organizations, school systems, food manufactures, wellness centers, and exercise and fitness centers. Government agencies also have the potential to employ those with degrees in nutrition. Some of the government agencies could include Women, Infants, and Children (WIC) Nutrition Program, SNAP- Supplemental Nutrition Assistance Program, Department of Health, and U.S. Public Health Services.

While earning a college degree, individuals will most likely be required to study a wide range of courses to gain a well-rounded education. Students could be expected to take courses related to nutrition, consisting of anatomy and physiology, introduction to food science, sociology, bacteriology, chemistry, and biochemistry. By completing an internship, individuals are able to gain hands on experience in the nutrition field before committing to a job or while still in school. Internships can serve as a great way to determine where your interests are, and if obtaining a career in this field is a good fit.

It is important for individuals wanting to succeed in a career in nutrition to possess skills such as organization and planning, strong verbal and written communication, proficient math skills for weights and measures, and interest in the well-being and health of others. To be successful working in nutrition, individuals may be required to advise patients in practicing good nutrition, monitoring diet modifications, and assessing health plans. Those with a degree in nutrition should also be able to monitor food safety conditions and create menus for specific dietary needs.

Depending on your place of employment and job description, individuals with a nutrition degree may be asked to create visuals aids and nutrition manuals that could be useful in teaching. Companies dealing with food service may hire nutrition graduates to create meal plans, ensure food safety, or develop new food products. Salary potential can depend on more than the actual job, but also education level, years of experience, and location of employment.

How to Pursue Online Nutrition Programs

Nutrition science a popular topic

One of the popular subjects in the curriculum of various educational institutions is nutrition science. With increased awareness of nutrition for the upkeep of the health of the individual, now more and more people pay regular visit to the nutrition experts to seek their valuable advice on various issues like nutritious diet, calorie oriented food and on such other related topics. As a result, nutrition technology has become one of the preferred subjects for study.

Nutrition program as a profession

Of course, there are several colleges and other organizations which teach nutrition technology as a part of the curriculum. At the same time, many institutions have started online nutrition programs for the benefit of those who are unable to attend the in house training programs. These online programs are conducted under the supervision and guidance of experts in the field. Many of these institutions teaching online nutrition programs have been accredited to appropriate government bodies. These online institutions teach as per the syllabus prescribed by the concerned authorities.

Course content

The curriculum normally is based on the credit hours. The credit hours depend on the course the student has chosen. For example, a diploma in nutrition science has 30 credit hours. On the other hand a bachelor course has 45 credit hours. These online programs also allow for specialization in nutrition science. Some of the popular fields of specialization include nutrition for sportsmen, nutrition for children, and nutrition for elderly people and so on. There are also several therapeutic nutrition programs like for those suffering from high blood pressure or for those who are obese or diabetic. Normally, students taking up online nutrition programs are taught by using the digital canvas. This helps to create a virtual classroom atmosphere for the student. The student is taught on various issues like human anatomy and physiology, application of nutrition principle for treating various ailments, nutritional therapy and also on counseling patients.

Offers better prospects

The duration of the course is normally nine months to one year. This of course, depends on the course the student has opted. At the end of the course, the students will have to undergo comprehensive examination. Normally, the student is required to undertake the examination in person at the designated place, date and time. Eligible students can opt for higher studies in nutrition technology like masters degree. The course fee varies from institution to institution. Some of the institutions also help the student in finding a suitable placement. Many of the students who have completed the online program on nutrition are of the opinion those who have taken up course at an accredited institution will have brighter chances of securing a suitable placement.